Award winning sports creative agency MATTA asked for my expertise to construct a ‘We are England Cricket’ brand book. 

The England Cricket teams (Mens, Womens,
Disability) play more games of international sport
than most other international teams in the world.
They play year round, all over the globe.

The guidelines are designed to ensure global consistency for merchandise, for all tiers of supporter, from Loyalists, to Kids, from Patriots to new emerging markets, where the sport is being driven, wherever they may be in the world.

In order to ensure commercial success and variety, each line had a specifically designed product line with variations on the overall England Cricket branding, using limited assets to create bespoke capsules. Each with their own colour palette and repeat pattern.