A new independent English run craft brewery based in the French Alpes. Fusing traditional techniques and selling to modern multi-national consumers.

The brewery have a quick turn around and small runs, so the graphic language has to be versatile with many possibilities for variation; hence the use of typography and block colour for each new batch. The primary bold colours take influence from the bright, easily identifiable Tour de France jerseys that speed past the town every year, combined with a lock-up inspired by the London Monopoly property cards.

Each beer has a name that is based on quintessentially obscure British humour, using idioms for each beer that would intrigue French and Italian drinkers, and amusing to the English customer. Each bearing a bespoke logotype that conveys the nature of the brew, influenced by artisan typographic techniques. The logo contains six graphical waves representing the valley's glacial water sources, and are enclosed by the two interlocking peaks of Les Deux Alpes. The initials of Goodwin Brewery serendipitously nod to the GB stickers required to denote British motorists in France.

Concept: - Customer recognition, market placement, and brand orientation Design: - Logos and brand identity, label graphics, packaging and marketing resources.

Pre-production promotional material illustrated in the style of French Deco Travel Posters.

With distribution expanding fast, we have been called upon to create collaborative labels and brews for Hard Rock Cafe, Ayres Rock Bar Lyon and Mercure Hotels.

The Spot is an alpine Bar and Grill, offering contemporary English and French cuisine, in a relaxed yet lively bar environment, serving customers all day through to late at night. The name derives from the term that is is synonymous with lifestyle sports. where enthusiasts meet go to hang out and session a local 'spot'; combining social congregation with sporting activity and fun. The owners were keen to convey the inclusive nature of this seasonniare life. The concept overall is raw and rudimental capturing the zeitgeist for stripped back simplicity, and they have used local materials as a contemporary take on the surrounding chalet interiors.

Design - Logos, brand identity, and printed menus

Signage - External and internal

Task: To expand a well established city-wide removals service into a new and innovative online mobile platform.

The number one hit on Google for a man-with-van service (in London) wanted to widen it's reach and secure a new sector of the market, through an app based service.

From the outset we worked on customer identification, market placement and brand orientation to then come up with a name and targeted branding.

Design:

Logos and brand identity

Brand Guidelines

Vehicle Fleet Branding

Marketing Collateral Digital & Online - Design direction

Award winning sports creative agency MATTA asked for my expertise to construct a ‘We are England Cricket’ brand book. 

The England Cricket teams (Mens, Womens,
Disability) play more games of international sport
than most other international teams in the world.
They play year round, all over the globe.

The guidelines are designed to ensure global consistency for merchandise, for all tiers of supporter, from Loyalists, to Kids, from Patriots to new emerging markets, where the sport is being driven, wherever they may be in the world.

In order to ensure commercial success and variety, each line had a specifically designed product line with variations on the overall England Cricket branding, using limited assets to create bespoke capsules. Each with their own colour palette and repeat pattern.